We deployed an AI voice agent for Emma Sleep — Europe's most awarded mattress brand. Our AI beat their human sales team on recovery rate and revenue, running 24/7 at zero added headcount.
About the customer
Emma Sleep entered India with a premium product and carts averaging ₹15,000 — but thousands were dropping off at checkout every day.
Their recovery stack — WhatsApp, email, a calling team capped at 3,000 calls/day — couldn't convert at scale. They needed phone-call effectiveness at software speed.
01
₹15K+ lost per cart
High-value carts lost every day
Lakhs of unique customers abandoning carts led to crores of lost revenue.
02
low recovery rate
WhatsApp & email channels become saturated
Industry-wide, one-way communication, no conversation.
03
only ~3k calls daily
Human agents max out on recovery
Human agents cannot scale — high cost, limited hours
04
no personalisation
No re-engagement at scale
Even at best, humans cannot personalise for thousands of clients daily.
Step 01 — Trigger Calls
Instantaneous outreach
2 in 3 calls answered
Every abandonment triggers an instant call — within minutes, while intent is still high. That timing alone ensures 2 in 3 customers pick up, driving answer rates cold outreach can't match.
Step 02 — Follow-up Pipeline
Full follow-up pipeline
Tracked
One attempt is never enough. The system manages a structured pipeline across call, WhatsApp, and email — nurturing every prospect until they reach a resolution.
Step 03 — Language
Customer's language of choice
Localized
The agent speaks in the customer's dialect — all South Indian languages, Hindi, and English — adapting in real time. Natural dialogue, not a script, builds trust and handles objections instantly.
Step 04 — Insights
Deep data from every interaction
Every call
Every call captures sentiment, objections, and drop-off points. Clients use this telemetry to sharpen pricing, refine offers, and keep recovery rates climbing.
The AI handles every concern naturally — mattress type, delivery, returns, trial period. It sounds like a real sales agent. Call recordings and transcripts make the whole process fully transparent. We're seeing a much higher cart recovery rate.
Twelve months of live data from Emma Sleep India's Shopify store.
If someone sent you here to find out what Emma Sleep was using — hello.