Customer Story

How Emma Sleep India turned abandoned carts into recovered revenue — automatically, at scale.

We deployed an AI voice agent for Emma Sleep — Europe's most awarded mattress brand. Our AI beat their human sales team on recovery rate and revenue, running 24/7 at zero added headcount.

Rs. 5Cr+
Revenue recovered
Over 12 months
20%
Improvement compared to human agents
Consistently
200K+
Instant AI calls made
Fully automated outreach pipeline
2 in 3
Calls answered
Above industry average

About the customer

Europe's most awarded mattress brand. India's fastest-growing D2C sleep brand.

Emma Sleep entered India with a premium product and carts averaging ₹15,000 — but thousands were dropping off at checkout every day.

Their recovery stack — WhatsApp, email, a calling team capped at 3,000 calls/day — couldn't convert at scale. They needed phone-call effectiveness at software speed.

The Challenge

High-value carts lost every day. No scalable way to recover them.

01

₹15K+ lost per cart

High-value carts lost every day

Lakhs of unique customers abandoning carts led to crores of lost revenue.

02

low recovery rate

WhatsApp & email channels become saturated

Industry-wide, one-way communication, no conversation.

03

only ~3k calls daily

Human agents max out on recovery

Human agents cannot scale — high cost, limited hours

04

no personalisation

No re-engagement at scale

Even at best, humans cannot personalise for thousands of clients daily.

How Shoplabs Helped

Four steps. Fully automated. Running 24/7.

Step 01 — Trigger Calls

Instantaneous outreach

2 in 3 calls answered

Every abandonment triggers an instant call — within minutes, while intent is still high. That timing alone ensures 2 in 3 customers pick up, driving answer rates cold outreach can't match.

Step 02 — Follow-up Pipeline

Full follow-up pipeline

Tracked

One attempt is never enough. The system manages a structured pipeline across call, WhatsApp, and email — nurturing every prospect until they reach a resolution.

Step 03 — Language

Customer's language of choice

Localized

The agent speaks in the customer's dialect — all South Indian languages, Hindi, and English — adapting in real time. Natural dialogue, not a script, builds trust and handles objections instantly.

Step 04 — Insights

Deep data from every interaction

Every call

Every call captures sentiment, objections, and drop-off points. Clients use this telemetry to sharpen pricing, refine offers, and keep recovery rates climbing.

The AI handles every concern naturally — mattress type, delivery, returns, trial period. It sounds like a real sales agent. Call recordings and transcripts make the whole process fully transparent. We're seeing a much higher cart recovery rate.
Sahil
Sahil
Growth Manager · Emma Sleep India
The Results

Numbers don't lie.

Twelve months of live data from Emma Sleep India's Shopify store.

Metric
Human team
Shoplabs AI
Daily call capacity
~3,000
Unlimited
Cart recovery rate
Baseline
+20%
Operating hours
9 am – 6 pm
24 / 7
Languages spoken
2 – 3
6+
Response time after abandonment
Hours
< 5 minutes
Call data & insights
Manual
Every call

Shoplabs AI is live. Emma Sleep is our proof.

If someone sent you here to find out what Emma Sleep was using — hello.

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